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1
A Concerning Trend
In Chapter 1, I reveal the single biggest barrier standing between marketers and the C-suite.
I’ll break down what’s happening, why it’s happening and what it means for your career.
If you want a seat at the executive table, you need to know the landscape you're operating in.
More importantly, you'll learn how to turn this challenge into your greatest advantage.
2
Trajectory to the Top
In Chapter 2, I ask the question every ambitious marketer needs to consider. Are you on the right path?
As the C-suite evolves, are your career plans keeping pace? Or are you unknowingly drifting off course?
The shifts I outline in Chapter 1 are reshaping the rules of advancement. And the marketers who recognise this now are the ones who'll rise faster.
There's a game-changing window of opportunity happening right now. Those who see it, and act, will be the ones who get ahead.
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John Marshall
Chief Marketing Officer, BECA
Ex Westpac, NZ Post
This book made me think differently about the narrowing pathway to the CMO role and how vital it is to evolve beyond marketing into enterprise-wide customer leadership if you want a seat at the top table.
Caroline has an ability to translate complex shifts in leadership, structure and influence into relatable stories and digestible frameworks that empower marketers to act now - not wait.
Sonia Diestel-Feddersen
Australia and New Zealand Marketing Lead, Hays Recruitment
If you are a marketer with ambitions to make the C-suite, this book will give you a step-by-step guide on how to make it happen.
Caroline is a highly driven, forward-thinking individual whom I believe has a very good gauge on the future of marketing.
Natali Nagy
Marketing Project Director
Ex Origin Energy, Bendigo Bank
This book gave me a way deeper understanding about the significance of customers through Caroline's engaging storytelling about her career learnings.
I wish I'd had her Nine Bridges framework to follow earlier in my career!
A must read to secure your seat in the C-suite. Five stars.